Marketing integrations - Famulor

Marketing integrations add analytics and advertising tags to a verified white-label domain. The reseller controls the configuration for that domain; customer workspaces do not configure separate tags. It’s one section of White Label Setup — see that page for every other setting in Tenant Admin → Settings.

Where to configure

Open Tenant Admin → Settings → Marketing on the white-label workspace. Use Custom scripts only for tags that are not covered by the guided fields. Connection tokens are saved securely and are not displayed again after saving.

Marketing settings with Google Tag Manager, GA4 and Meta Pixel fields, Enabled switches and Save — Tenant Admin → Settings → Marketing: enter the matching Container ID, GA4 Measurement ID or Meta Pixel ID, turn on Enabled for that integration and select Save.

Events

Event	When	Ads primary
`generate_lead`	Demo / enterprise / ROI forms on the marketing site	Yes
`sign_up`	Successful registration	Yes
`begin_checkout`	Plan checkout started	No
`purchase`	Paid Stripe checkout	Yes (EUR value)

Browser and conversion events are coordinated to avoid reporting the same conversion twice.

API and MCP

GET /api/v1/settings/marketing / PUT /api/v1/settings/marketing
MCP get_marketing_integrations / update_marketing_integrations

Requires white-label access and settings:read / settings:write.