Read the KPI tiles, usage charts, plan margins, and current contribution snapshot on your white-label admin landing page
Whitelabel Admin → Dashboard is the first page you see in your white-label admin console — a live summary of your resale business across every customer workspace. Pick the last 7, 30, or 90 days, or a custom range. Activity figures and the charts follow that selection; running totals such as total users, active subscriptions, and estimated MRR always show the current state.
A short setup checklist appears above the KPIs until you finish initial setup — branding, connecting your domain, completing Stripe onboarding, creating a plan, configuring SMTP, and bot protection — then it disappears.
Open Whitelabel Admin → Dashboard and select an unfinished item in Setup Your Platform to open its settings. The checklist below shows an example workspace before domain and payment setup.
Dashboard — setup links for appearance, domain, payments, plans, email and bot protection
Customer workspaces on your domain in total, and how many were created in the selected period
Active subscriptions
Subscriptions currently active or in trial, and the share of your customers that represents
New subscriptions
Subscriptions started during the selected period
Avg revenue / subscriber
Estimated MRR divided by active subscriptions
Minutes spent
Call minutes used by your customers, with the change from the prior period
Credits spent
Credits spent on calls, email, knowledge-base imports, and add-on fees, with the change from the prior period
Estimated MRR
Monthly recurring revenue implied by currently active subscriptions
Annual run rate
Estimated MRR × 12
Assistants
Total assistants across your customers, and how many are new this period
Voice calls
Voice conversations — phone, WhatsApp voice, and web calls — with the change from the prior period
WhatsApp messages
WhatsApp messages sent and received
SMS sent
SMS messages in the period, inbound and outbound, with the change from the prior period
Web chats
Web-widget text chat conversations, with the change from the prior period
API chats
Conversations started through the REST API or MCP
Emails
Emails sent and received, with the change from the prior period
Campaigns
All campaigns across your customer workspaces, not only those created in the period
Estimated MRR is the monthly recurring revenue implied by your customers’ currently active subscriptions, trials included — a projection, not a guarantee of what you’ll actually collect, since it doesn’t account for failed payments, cancellations, or proration. Annual run rate is that figure × 12.WhatsApp messages and API chats currently show as Not available yet.
A daily chart plots calls — web widget conversations included — against total call minutes across every customer workspace, for the selected period. Use it to spot a usage trend early.
A donut chart breaks active subscriptions down by plan. Beside it, engagement rings show what share of your customers hold an active plan and what share actually used the service in the period, plus an overall figure that averages the two.
Five tables sit below the charts: customers running low on credits, top-spending customers, usage per customer, the most recently created assistants, and your newest customers. Use them to spot who needs a top-up reminder or a follow-up.
For each of your plans, this table compares the monthly price against what the plan’s included minutes cost you at your platform minute rate, and shows the resulting margin. A plan that costs you more than it brings in is flagged. The same cost and margin figures appear on each plan’s own card on the Plans & Pricing Setup page.
This table is a current snapshot. It estimates current plan MRR from active subscriptions and trials, then subtracts platform call costs accrued month to date. It is not collected historical revenue. Trials are included; taxes, refunds, payment fees, non-call costs, and recurring add-ons are excluded.See also White Label Program for customer and domain management, and Plans & Pricing Setup for the plans these figures are measured against.
