> ## Documentation Index
> Fetch the complete documentation index at: https://docs.famulor.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing integrations

> Configure GA4, Meta, Google Ads and Microsoft UET on a white-label domain.

Marketing integrations add analytics and advertising tags to a [**verified white-label domain**](/admin/tenants-and-whitelabel). The reseller controls the configuration for that domain; customer workspaces do not configure separate tags. It's one section of [White Label Setup](/admin/whitelabel-setup) — see that page for every other setting in Tenant Admin → Settings.

## Where to configure

Open **Tenant Admin → Settings → Marketing** on the white-label workspace.

Use **Custom scripts** only for tags that are not covered by the guided fields. Connection tokens are saved securely and are not displayed again after saving.

<Frame caption="Tenant Admin → Settings → Marketing: enter the matching Container ID, GA4 Measurement ID or Meta Pixel ID, turn on Enabled for that integration and select Save.">
  <img src="https://mintcdn.com/ouraicall/bijtnxODi_f3mm69/images/guide-ui/white-label-marketing.png?fit=max&auto=format&n=bijtnxODi_f3mm69&q=85&s=c8a587006def893888492862dcb1a153" alt="Marketing settings with Google Tag Manager, GA4 and Meta Pixel fields, Enabled switches and Save" width="1980" height="961" data-path="images/guide-ui/white-label-marketing.png" />
</Frame>

## Events

| Event | When | Ads primary |
| - | - | - |
| `generate_lead` | Demo / enterprise / ROI forms on the marketing site | Yes |
| `sign_up` | Successful registration | Yes |
| `begin_checkout` | Plan checkout started | No |
| `purchase` | Paid Stripe checkout | Yes (EUR value) |

Browser and conversion events are coordinated to avoid reporting the same conversion twice.

## API and MCP

* `GET /api/v1/settings/marketing` / `PUT /api/v1/settings/marketing`
* MCP `get_marketing_integrations` / `update_marketing_integrations`

Requires white-label access and `settings:read` / `settings:write`.


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